Establish a visual design system that is extensible across the client’s 200+ brands and flexible to adapt to future needs.
Activities
Guide the design efforts, including:
Creating mock-ups of the “look and feel”.
Identifying the core components needed in the library.
Building a pattern library that incorporated aspects of branding.
Working with developers to confirm capability to program the components as designed.
Results
An responsive pattern library with design and functional specifications for components including: typography, navigation, buttons, product cards, and layout modules.